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Clarity for your clinic

Know exactly which channels produce patients — and which burn money.

DrKing's analytics dashboard shows you bookings, cancellations, revenue, and conversion rates by channel, by location, by staff member. Stop guessing where your patients come from.

Built for Australian healthcare practices

drking / AnalyticsYour practice, clearer.

Practice overview

Total bookings

248

↗ 18.4%

Revenue

$37,200

↗ 24.6%

Conversion rate

32.8%

↗ 8.2%

Bookings by channelGoogle Search
Illustrative Google Search bookings increasing over 30 days60402001 Jun10 Jun20 Jun30 Jun
Live dashboardIllustrative data · AUD
Google Search is your top performer

142 bookings. A clearer path to growth.

A little clarity. A lot of possibility.

A healthier view of your practice.

Every channel connectedInsights in real timeYour whole team in view

Less guesswork. More growth.

Good decisions start
with the whole picture.

Go beyond clicks and impressions. See what actually brings patients through your door.

360°

Channel ROI tracking

See the full journey
$

Revenue per source

Follow the real value
100%

Conversion rates

Of your funnel in view
1 view

Real-time dashboard

Everything, together

From first click to full clarity

Connect the dots.
Find your next opportunity.

One connected view of the journey from interest to appointment.

01

Every lead tracked from source to booking

Understand where an enquiry started and follow it all the way to a booked appointment.

02

Revenue attributed to the channel that produced it

Connect the money coming in with the marketing bringing patients in. See the value behind each source.

03

Real-time dashboard shows what's working and what's not

Spot the patterns, find the gaps, and give your next decision a clearer starting point.

Revenue by source
Google
$21.3k
Referrals
$8.4k
Social
$4.5k
Direct
$3.0k

Your best channel is the one that brings real patients.

Example report · Revenue in AUD

01 / Follow the source

Know where your
patients really come from.

Source attribution connects each lead to its origin, so you can see which channels turn attention into appointments.

Revenue per channel

Put revenue beside bookings and see which sources are delivering value for your practice.

Explore lead management
Your patient journey
Enquiries received756
Patients contacted512
Appointments booked248
32.8%of enquiries became bookings

Illustrative conversion funnel

02 / Find the opportunity

A smoother journey.
More booked patients.

Your conversion funnel makes the gaps visible. See where enquiries become bookings, where patients drop off, and where a little attention could make a difference.

Staff performance metrics

Understand bookings and conversion rates by team member. Recognise what's working and see where your team needs support.

One practice. Every location.
Richmond

112 bookings

$16,800
Carlton

86 bookings

$12,900
Fitzroy

50 bookings

$7,500
Reporting period1–30 June

Example locations · Revenue in AUD

03 / See beyond one clinic

Every location.
One shared perspective.

Multi-location comparison brings your practices into the same picture. Compare bookings, revenue, cancellations, and conversion rates to spot local strengths and shared opportunities.

Custom date ranges

Zoom into a campaign or step back for a longer view. Choose the reporting period that answers your question.

Built around the way
your practice grows.

A little more clarity

Good questions.
Clear answers.

Get to know your clinic's next source of insight.

Let's talk
What can I see in DrKing's clinic analytics dashboard?

You can see bookings, cancellations, revenue, and conversion rates by channel, location, and staff member. The dashboard brings these measures together so Australian clinic teams can understand how enquiries become patients and where to focus their attention.

How does source attribution help me understand marketing ROI?

Source attribution connects a tracked lead's origin with its booking and associated revenue. You can identify the channels producing patients and compare that revenue with your channel spend when assessing return on investment. Attribution depends on the source and booking information available to your practice.

Can I compare performance across multiple clinic locations?

Yes. Multi-location comparison lets you review bookings, cancellations, revenue, and conversion rates across your practices. Use the same reporting period to identify differences between locations and discover approaches your wider team could learn from.

Can I see where enquiries drop out before booking?

Yes. The conversion funnel shows how tracked enquiries progress towards a booked appointment. Combined with staff performance metrics, it helps you spot follow-up gaps, understand conversion patterns, and identify where your team may need more support.

Can I choose a custom reporting period?

Yes. Custom date ranges let you focus on the period that matters to your practice, from a recent campaign to a longer review. Your real-time dashboard reflects the latest available data; the timing of individual updates depends on the connected data sources.

Your next chapter, backed by clarity

Less time wondering.
More room to grow.

See what your practice could do with the full picture.
Let's take a look, together.

Book a demo